writing for dollars

02Nov08

Ex-Wonkette vixen Ana Marie Cox is getting some attention for her plea for public donations to keep covering the McCain campaign. With attention high in the final days of the race, she is having some success in raising funds.

I wonder, however, whether this is a feasible model in the long-term to sponsor daily coverage of issues that aren’t on the world’s immediate radar. My fellow Knight fellow Chris Allbritton pioneered this back at the start of the Iraq war, but is also always quick to note that it wasn’t economically viable in the long-term. You just can’t rely on regular audiences to cough up the cash, especially when their focus shifts to other issues.

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