saving newspapers isn’t the issue

10Nov08

I left a comment on the Reflections of a Newsosaur blog about what I think is a delusional posting arguing that newspapers aren’t doing enough to engage audiences. I think the post is fundmentally confused about what’s going on in journalism. The problem is not reaching audiences. If you look at Web traffic, news organizations are reaching more people than ever all around the world. However, readers don’t want to pay for the physical paper when they can read online for free, where they can also pick and choose just the stories that interest them.

It’s the business model that is the problem, and finding a way to make money from all those online eyeballs. Part of this needs to come from news organizations reclaiming the value of their own content by standing up to news aggregators and search engines.

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